Published: March 20, 2025
In January, NYC Party Booth had the incredible opportunity to activate an interactive photo booth experience at Laura Mercier's exclusive pop-up event in Soho. As a brand synonymous with effortless elegance, Laura Mercier curated a stunning, immersive beauty experience for their guests — and we were thrilled to be part of it.
Our AI-powered photo booth wasn't just about capturing flawless snapshots; it also provided valuable analytics that helped Laura Mercier gain deeper insights into their audience. With our advanced software, we leveraged AI face detection to estimate the age range of attendees who engaged with the booth. This cutting-edge technology offered crucial data for Laura Mercier's marketing team, helping them refine their future campaigns and product targeting strategies.
Beyond AI face detection, our software also enabled seamless email data collection, providing Laura Mercier with an opportunity to re-engage with their guests post-event. Whether it was to send personalized follow-ups, offer exclusive promotions, or gather feedback, these insights played a vital role in strengthening their brand's customer relationships.
At NYC Party Booth, we go beyond providing just a photo booth — we create an interactive marketing tool that seamlessly integrates with a brand's strategy. Whether it's AI-driven analytics, real-time data collection, or fully branded immersive experiences, our solutions help brands maximize engagement and ROI at every event.
Last updated: March 2026